Advertising Disclosure Guidelines

Advertising rules for content directed at children under 13 are stricter than general FTC rules. Two bodies matter most: the FTC, through its Endorsement Guides and Section 5 unfair-or-deceptive-practices authority, and CARU, the Children's Advertising Review Unit, the self-regulatory body under BBB National Programs that sets the practical industry standard for children's advertising.

Every episode or video clearly separates educational and entertainment content from any advertising or product promotion. Percy and Penny do not directly promote merchandise for sale within episode content, as this would blur the line between program and advertisement. Any merchandise mention uses a distinct visual or audio transition separating it from story content.

We avoid direct requests for children themselves to take purchase-related action. Subscribe or purchase prompts are voiced or addressed to the parent, for example through an on-screen parent overlay, rather than spoken in-character to the child. This applies consistently across both subscribe calls-to-action and purchase calls-to-action.

We obtain informed, written consent from the parent or guardian before publishing any user-generated content featuring their child. If any parent or creator is compensated, given free product, or otherwise incentivized to post content, that relationship is clearly and conspicuously disclosed per FTC Endorsement Guides, using each platform's built-in disclosure tools in addition to caption text, not instead of it.

YouTube: all Raising Royals videos are flagged as Made for Kids. TikTok, Instagram, and Facebook: each platform's child-safety and branded-content policies are reviewed before running paid promotion. We do not run interest-based or behavioral ad targeting against child audiences; targeting the adult decision-maker by demographic or purchase intent is acceptable.

Claims used in metadata or marketing, such as references to speech development or financial literacy outcomes, are framed as brand positioning and educational philosophy rather than as scientifically validated developmental outcomes, unless substantiated by research the Company can produce if challenged.

Product pages and ads for merchandise accurately represent the physical product, including size, materials, and age recommendation, and include required age grading and safety information.